Young professionals and people new to the industry may have many questions about app promotion and incentivized reviews in particular. Usually it goes like that: a guy orders several reviews and…nothing happens. No traffic growth. No increase in downloads. He rushes to write us a letter demanding explanations on why his app didn’t conquered the top charts as we promised. We receive such angry letters disappointingly often. All these people forget one important thing: buying reviews is not a panacea. It’s only a part, though important one, of a much wider marketing strategy.
Firstly, make a GOOD app. That is the most important part. Users are no idiots - no marketing gimmicks will ever make them use a crappy app. Come up with a great idea first. Or, well, you may steal the idea, but don’t forget to bring something new to it. Remember: plagiarism is not plagiarism if you manage to improve the product or idea you borrowed. Be sure that you hired the best available programmers, designers, analysts and marketers. Only if you do your best to make a high-quality app there is a reason to start you marketing campaign. To the contrary, if your product is poor you’ll never be able to conquer the market disregarding how much reviews you buy or how much money you spend on advertising.
Secondly, you should start your ASO campaign and do something bar buying reviews. ASO stands for App Store Optimization. It’s very similar to SEO, but narrowed down to, obviously, app stores like iTunes or Google Play. ASO is a very complex practice, consisting of several important aspects. The main idea is to make you app easier to find by researching, analyzing, and selecting suitable keywords as well as improving general appeal of the app.
So, the first aspect of SEO is filling your app title and description with the right keywords. The initial task here is to create a list of keywords. If you’ve got troubles with that, try to think of who your audience is and what they might be interested in. After the list is done, analyze the keywords with tools available online. There are plenty of amazing sites for this. For instance, try SearchMan or AppCodes. They allow you to track your search ranking and compare it to your competitors. In general, they are the great tools for optimizing your keywords. If you want more complex service that allows you to improve in other aspects of ASO, you should try Gummicube. In addition to keywords optimization, it suggests you the ways to boost general appeal of the page of your app through better logo, description, screenshots and reviews.
Speaking about the page of your app, you must remember that it should be eye-catching! Icon must be bright and colorful, at the same time giving a clue on what your app is about. If you provide a taxi service, put a car on your logo. If it’s an action-packed RPG game, put some knights or guns. Keep it relevant! In the screenshots section, pick images that will give users a great impression and show the strongest sides of your product. Also, don’t try to save money on an employee with great writing skills. Alluring description is one of the keys to success – it must carry a strong message and have the call to action embedded into it. Only after everything above is done, you may consider to buy reviews.
Reviews and ratings are important components of the ranking system. The more stars an app gets, the more reviews it gets, the higher is the rankings. Some clients mistakenly think that 5 free reviews we provide may be enough. However, it doesn’t work like that. Free trial is here only to allow you to assess the quality of our reviews. For a new app, it might take several dozens of reviews to actually have an effect. However, the older the app is and the higher it is in the rankings, the less volatile its position becomes. Thus, old and popular apps need hundreds, if not thousands of reviews to actually boost their rankings. Consider this fact when you plan to buy reviews.
The last but not least, never forget about advertising and social media. Advertising on Google AdWords of Facebook may be a very effective way to attract traffic, though an expensive one. Having communities on social networks will definitely help you to know your audience and keep in contact with it, as well as promoting the word-of-mouth advertising, and I assure you, this is the best type of advertising!
Buy reviews with FewReview and help your app grow
I hope this article answered some of your questions and helped you to understand the main principles of app promotion and why it cannot be narrowed down to buying reviews only. If you still have questions, submit them to our email and we’ll cover them in further posts. Thank you and have a nice day!
